Everybody loves to hate environmentalists.    

But why is that? Surely, the number of people that love to hate our planet is far smaller.

If we all agree that clean air, a stable climate, and biodiversity are great, why is there animosity towards the green-minded? Maybe it’s our propensity for chaining ourselves to trees. Or the weird barefoot hobbit feet? The hemp clothes? The yurts? The undercooked vegan food? 

Last time I checked, the only thing I was chained to was my computer. My toenail polish is a little chipped, but otherwise my feet are fairly pristine. I don’t think I’ve ever seen an item of hemp clothing in my life, much less a yurt. And when my friends and I eat vegan food, it’s generally pretty delicious (my former roommate’s dark chocolate-avocado-banana bread comes to mind).  

Sorry to break it to you, but environmentalists are just like you. 

It’s always amazing to me to see how many people are reluctant to identify with a movement—even if they agree with its goals—because of a fear of being associated with its radical fringes. While I won’t deny that the dreaded hippie still walks among us, getting on board with progressive environmental policies doesn’t mean you have to douse yourself in patchouli and start doing chakra meditation. 

This kind of stereotyping might seem harmless, but it actually has a fairly pernicious side effect. If fewer people are willing to come out and say that they support pro-climate legislation and policies because of a fear of being painted with the hippie brush, it’s much less likely that progress on these issues will happen any time soon. And with an issue like climate change, progress needs to be made, like, yesterday.

The dirty-hippie stereotype still exists, even though the goals and practices of the “environmental movement” (if such a huge entity can be said to exist anymore) have changed significantly in the past fifty years.

It’s hard not to notice how little today’s climate movement resembles the environmentalism of the 1960s. The climate crisis requires a far more radical and swift response from our society than the tree-huggers of yore could have ever desired. 

The need for more drastic actions is not winning environmentalism (including older versions of environmental activism) many new supporters among the silent majority—those who would much rather spend their Saturday afternoon watching a baseball game than going to a protest.
These perceptions seem to alienate a great deal of people from publicly supporting environmental goals. Other misconceptions only compound this problem. One of these is the sense that environmentalists, as their name might imply, prioritize the well being of the natural environment over more seemingly immediate problems facing human beings. 

Most environmentally-minded folks would never argue (and I feel the same way) that other issues facing humanity—the fights against poverty, disease, oppression, and so  on—are not important. But those who frame environmental goals in opposition to these other humanitarian aims are missing the point on two accounts.

First, the majority of environmentalists that I’m familiar with are committed to their goals because they know that having a healthy and safe environment helps all people, and that imperiling the environment can hurt human health and social stability, especially for those unable to buy themselves a solution. The short version of this? Environmentalism is for the people. 
Second, many of the problems faced by societies worldwide (poverty, disease, social unrest, etc.) are exacerbated by environmental damage, especially the types associated with climate change. 

When drought wipes out a vital harvest, the food insecurity and price spikes that result don’t occur in a vacuum. They affect the ability of real people to feed themselves and their families and, in extreme cases, can contribute to wider social instability. Protecting the natural environment is the best and most efficient way to prevent these types of crises: it allows us to get at the root cause of the disease rather than just treating the symptom.

However, this reality is not always readily apparent. Especially considering the widespread misinformation circulating around the issue of climate change, the question remains: what is the environmental movement to do? 

To use a well-worn phrase, environmentalists must be able to win the hearts and minds. Keeping environmentalism a niche ideology for anti-mainstream radicals doesn’t seem promising, and diluting the message to lure in the unsuspecting masses seems like it could only end up being counterproductive. 

To me, the solution lies in reminding people what they have to gain by supporting environmentalism, and what they have to lose should it fail.