The editors of a should-not-be-named college paper, that may or may not be too proud of publishing once a week longer than anyone else, wanted us to review Franzia Chillable Red. You all know what that tastes like.
In case you’re still wondering, it does not taste very good. Naturally, there are always worse things to drink, including: radiator fluid, chilled strawberry soup and orphan tears.
Eric Asimov at The New York Times (which publishes every day) sent out a request for reviews of Beaujolais, a French wine that neither of us had ever tried before. So in our constant bid for retweets (find us on the Twittersphere), we found ourselves sitting in Tower 6A with a bottle of 2011 Jean-Marc Burgaud Les Vignes de Thulon Beaujolais-Villages instead (#payattentiontous).
The deep red of the wine grabbed our attention right off the bat. An inky erubescent, the Beaujolais remained translucent when held up to the light. The wine resisted clinging to the glass, in line with its lower alcohol content (12.5% ABV). According to wikihow, the best way to get retweets is to reference the J.J. Abrams upcoming Star Wars: Episode VII. So be prepared, Star Wars reference dropping is about about to go down like Alderaan in episode IV.
If you haven’t noticed yet, we have an entirely self-serving agenda in writing this column. Step one: review Beaujolais instead of Franzia. Step two: get retweeted by Eric Asimov. Step three: gain Twitterverse momentum (#masstimesvelocityequalswinecolumn). Step four: get retweeted by J.J. Abrams. Step five: use our notoriety to meet our personal hero, nationally acclaimed and beloved superstar chef Guy Fieri.
If you would like to help, please submit our column to Buzzfeed (“15 pictures of wines and pandas that are better than Franzia”) or Upworthy (“These two college students drank a bottle of wine and you won’t believe what happened next!”).
Viticulture has been practiced in the Beaujolais region of France since Roman times. Modern Beaujolais wines are made primarily from the gamay grape, a 14th century grape that became popular when residents of Gamay realized that it ripened far quicker than pinot noir. Recovering from the black death, village residents had occasion to drink and began planting the grapes everywhere (because seriously, #blackdeath #winewednesday). In 1395, however, Philip the Bold, Duke of Burgundy, declared the grapes to be full of “very great and horrible harshness” and outlawed them to increase pinot noir production. Grape cultivation retreated south to the Beaujolais region, a Degobah-like refuge.
With a relatively weak nose, this wine made us feel like we were like two patrons in a Guy Fieri restaurant, wandering in search of olfactory hints to the character of what lay before us. We were able to detect notes of blueberry and blackcurrant, with hints of sugar. As the wine warmed, alcoholic heat began venting, bringing to mind Asimov’s instructions to chill a Beaujolais slightly before drinking.
The taste stood in contrast to the nose. Hints of dark berries were trumped by a strong sour acidity and a metallic taste on the back of the tongue. The saccharine elements we recognized earlier were nowhere to be found.
You know what else is nowhere to be found? Retweets of our column. Get on that. A low alcohol content left the Beaujolais light in the mouth, with a slight tartness that intensified as the wine became warmer. Beaujolais are fresh wines, meant to be drunk at a young age. A 2011, our Beaujolais was certainly pleasant, but was not fantastic. Promised fruit tones die out early, leaving only acidity and a weak sour feeling.
For the money, you would be better off buying an order of Guy Fieri’s dragon chili cheese fries or another bottle of wine. We were left slightly bored and underwhelmed. That being said, this wine is easy to drink and perfect to bring to a party and show you’re sophisticated and deserve more twitter followers.
Additional Notes:
Dan: This wine is as great as Guy Fieri’s frosted tips.
Ryan: Still better than Franzia.
Nose: 2/5
Mouthfeel: 4/5
Taste: 2.5/5