Last weekend, the Latin American Student Organization (LASO) hosted a Valentine’s Day Auction, during which, according to the student Digest, LASO would “auction off dates with more than 15 lovely Bowdoin students.” LASO is to be applauded for its effort to raise money for a very deserving organization, Safe Passage. Nevertheless, I think there is something inherently immoral about a date auction in general. This isn’t an attack specifically geared towards LASO. It is a critique of the date auction. 

What does the term “date” invoke? Most people associate a date with free time, a fun experience, an activity over which one has autonomy. Now think of the word “auction.” What comes to mind? Sadly, because of this country’s history, we are often reminded of phenomena such as slavery and prostitution when we hear the word “auction.”  We also think of objects. In an auction, the idea of obligation is involved. After an item is bought at an auction, it is required to be given to the highest bidder. Already, there is a contradiction in this term. A date that is sold in the context of a date auction is not really a date, because there is an element of obligation involved. There are definitely social pressures at play, as with all sorts of agreements. A date resulting from a date auction is more like a debt than a date. 

At a date auction, people are bid on in exchange for money. When you buy a certain amount of time with someone, you are effectively putting monetary value on them. In a date auction, you are not only paying for a date, you are payng for a specific person. If you were just paying for a date, then the auction would be anonymous. 

Being sold at a date auction is therefore a form of reification in the Marxist sense—the action of turning a person into a thing. As thoughtful members of society, we have to think about the psychological and societal consequences of putting a price tag on a person. What is even more distressing than the reification that occurs in the process of a date auction is the fact that when you sell someone’s time at an auction, you are essentially selling their rights for a period of time.  
Besides putting monetary values on people, thereby degrading their worth to that of a commodity, a date auction also places comparative values on people. At an auction, people get sold at different prices. This is not necessarily a sinister thing—obviously different bidders have different economic means. Still, because money is a measure of worth in our society, the people up for auction leave with different values of worth. A date auction therefore serves as a mechanism of comparing the worth of people. I don’t think anyone should have to feel that they are worth less than the person standing next to them. It is intensely dehumanizing to place monetary value on someone’s personal attributes. How can it be acceptable for one to judge something like that? 

The idea of a date auction may not be that shocking to people because our society thrives on the objectification of people. The reality of labor in our society puts a price on people’s time, and we see the attributes of people, especially women, objectified in the media all of the time. Even the word objectification itself has been normalized to the point that people gloss over accusations of it. However, a date auction is a very explicit form of objectification that cannot be ignored.