Forbes recently released an article titled “20 Things 20-Year-Olds Don’t Get.” Among some generic complaints about our generation’s undeserved sense of entitlement, lack of productivity and failure to display effort was the observation that we, “millennials,” are scared to use the phone. Forbes claims, “Business gets done on the phone and in person. It should be your first instinct, not last, to talk to a real person and source business opportunities.” I could not agree more.
I suppose I should clarify that “using the phone” does not mean operating a mobile device for texting, emailing, Facebook, Twitter, Snapchat and— crowd favorite—Tinder. Of these forms of communication, I have supreme confidence in our generation’s ability. I am arguing that we actively avoid a real conversation, on the phone or in person, and instead prefer to hide behind keyboards. And we will suffer professionally as a result.
The phone is efficient. When something needs to be known or discussed, there is no faster or more effective means than an actual call. No waiting for typing, typos or fat fingers, just instant dialogue and easy clarification. Text-based channels certainly still have their place and advantages. Now, however, the email only has to display critical information without the clutter from drawn-out explanations.
A phone calls gets you an answer immediately. Ignoring emails, however, is one of the easiest things in the world. As Bowdoin students, we are guilty of this at least once a day (11:11 Digest). In addition to the difficulty of tuning out a ringing phone, the receiver also knows you care enough about the issue to take the time to make the call. In turn, he or she will likely be more responsive and helpful. Sending out a mass email is lazy. Put in the extra effort, use the phone and accomplish something.
Business is built on relationships. Though some industries and positions are more socially-based than others, there is never a downside to a co-worker or boss “liking” you. The importance of networking is constantly stressed—especially for those trying to land a job. Often someone with inferior skills is hired or promoted because they were on better terms with those involved in the selection process. I am not encouraging sycophantism, but do not underestimate the power of personal relationships.
Unfortunately, building these networks is not as simple as sending an email or hitting the “Like” button. No one makes friends this way. Why should you treat clients or co-workers any differently? Using the phone allows for that crucial small talk and human touch from which real relationships grow. Career advancement—as well as development of your own character—will follow.
No amount of new technology can ever replace the power of a real conversation. So do not try to wait it out. The business phone call is not going anywhere. If anything, it is being improved through the increased implementation of FaceTime, TelePresence and the like. There will never be room for social anxiety in the workplace.
The best advice I can offer is to practice as much as possible. Make it a habit to call your friends, relatives etc. Substitute one long email a week with a phone conversation. Instead of looking up a local business’ hours on a Facebook, try giving them a call. Stop fearing the phone. You will be more productive and better spoken and others—employers in particular—will take favorable notice.