A production crew from MTV's "Fight For Your Rights: Protect Yourself" campaign will be on campus Monday to discuss sexual health issues with students.
"They contacted a bunch of schools across the country and were looking to choose three," Bowdoin's Assistant Director of Communications Susan Danforth said. "The issues they're talking about are very important, and we were excited for our students to be a part of this and very willing to help."
While details have not been finalized, the visitors are planning to talk with students in three different formats: a seminar-style discussion with an athletic team, visits to student residences, and brief interviews on the campus paths.
"We're all taking this very seriously," Danforth said. "We want to be sure that valuable discussion takes place, and that students who have something important to contribute are heard."
Footage from the three college visits will be used in a documentary on the prevention of sexually-transmitted disease, AIDS, and unintended pregnancy. The premiere date for the program has not yet been announced.
The MTV web site describes Fight For Your Rights: Protect Yourself as "MTV's campaign to inform and empower youth on the issues surrounding sexual health." The year-long, Emmy-award winning campaign was created in a partnership with the Kaiser Family Foundation. It is aimed at providing 15 to 24 year olds, MTV's largest audience, with up-to-date information on relevant sexual health issues.
The campaign includes special programming, targeted public messages, grassroots events, and an extensive resource and referral service, including a comprehensive web site (http://www.fightforyourrights.mtv.com) on sexual health issues for youth as well as a free guide available through a toll-free hotline.
MTV Networks is the world's leading music entertainment company, with 22 worldwide music destinations on the web and 14 international syndicates.
The MTV channel reaches more than 79 million U.S. households and 384 million households worldwide. It targets the 12 to 34 year-old demographic.