In the fall of 1964, Bowdoin’s president James Stacy Coles wrote in delight to a friend about the seniors he noticed around the College’s new Senior Center, the 16-story tower that would later bear his name.

“[They] seem to walk about with greater pride,” he wrote. “They have spontaneously spruced up their personal appearance.”

Last fall marked 50 years since the completion and opening of the Senior Center, now known as Coles Tower. Since then, many things have changed on campus. Just as it did in 1964, though, the Tower primarily houses seniors and plays a significant role in the cultural fabric of the College. 

Originally, the Tower was conceived as part of a larger program called the Senior Commons. In a senior thesis tracing the history of the program, Benjamin Brennan ’08 wrote that it was “an effort to bring about sweeping social and curricular changes at what was regarded as a very traditional school.”

This was a version of Bowdoin that would be hardly recognizable to students today: a conservative, all-male institution where the vast majority of social life happened inside fraternities. Classes were held every day but Sunday, and women were never allowed in campus dorms. 

The goal was to remake the experience of Bowdoin’s upperclassmen, loosening these social restrictions and emphasizing engagement with the outside world. The College felt that its seniors were spending too much time with younger students in fraternities, and hoped to bring them out of fraternity houses and into more contact with one another in the Tower.

“There was this idea that we wanted to find a center for communal life and intellectual life for senior men,” said Senior Lecturer in Environmental Studies Jill Pearlman.

To accomplish this, the College created new, interdisciplinary senior seminars that cut across Bowdoin’s traditional distribution requirements. They arranged for scholars-in-residence to live among seniors, and planned a new dining hall where they would eat together. Seeing this as an innovative, modernizing program, they wanted a physical structure to match, one where seniors would both live and study together.

Hugh Stubbins, a prominent modernist architect, designed the new Senior Center. While the building was the first example of modern architecture at Bowdoin, many of the College’s peer institutions, and larger universities like Harvard and Princeton, had built their own modernist buildings over the previous two decades.

At Bowdoin, students had long desired more modern facilities. An Orient editorial from 1945 lamented that “the only things modern on our campus are our toilets and kitchens.” 
“College campuses are architecturally conservative—rarely does anything new happen at them,” said Pearlman. 

When colleges do decide to pursue new architectural styles, though, the trends often spread quickly. 

“Everyone was getting their own modernist building after the war,” she added. 

Construction began in 1963. On January 20, 1964, while the fourteenth and fifteenth floors were under construction, an electrical fire engulfed the top of the building. Secretary of Development and College Relations John Cross ’76 was then a fourth-grader living in Brunswick. In 2011, he discussed his memories of the fire in a piece for the Bowdoin Daily Sun.

“We slogged through the slush left by rains that had fallen on heavy snow and joined a crowd of students and neighbors in staring up at the tower and the fire crews that battled to contain the blaze,” he wrote.

Surprisingly, the fire, whose repairs cost $200,000, did not much delay construction. The building opened on schedule for the fall semester in 1964. At the time, it was the tallest building in Maine (it now ranks second, after Portland’s Franklin Towers). 

While the physical component of the Senior Center program appeared to be a success, many students saw it as an effort to weaken fraternities and feelings about the academic components were mixed. The College soon struggled to fill senior seminars. 

Following the resignation of the Center’s original director, history professor Bill Whiteside, in 1970, the decrease in interest among seniors meant that younger students were occupying many of its rooms. 

“It was kind of a model that worked for a little while… But by the time I was a senior, it wasn’t exclusively a residence for seniors any more,” said Cross. “It became sort of another dorm.”

By 1980, with the curriculum largely defunct and the building populated by students from a range of class years, the Senior Center was renamed Coles Tower, after the man who had presided over its creation. 

Cross said the name change was “a recognition that the Senior Center program had been replaced by a more flexible curriculum.”

Coles Tower Today

Having outlived its original purpose and numerous subsequent architectural movements, Coles Tower fills a far different role than it did at its creation.

“It still stands out. It’s kind of on its own little island,” Pearlman said. “Like many modernist buildings, it hasn’t aged very well.” 

Pearlman was optimistic, though, about the renovations currently taking place.

Today, the Tower is central to the social life of many students in a way that few in the heyday of fraternities would have anticipated. 

“The tower is the hub of social life for a lot of seniors,” wrote Matt Friedland ’15, a Tower resident, in an email to the Orient. “It houses a solid amount of the senior class, so a lot of events both during the week and on the weekends happen in the tower.”

“It would be the place from which the Bowdoin Bubble, if it existed, would originate,” he wrote.
“It’s definitely a social hotspot,” said Lela Garner ’16, another resident of the Tower. “It’s really easy to access other rooms, not like in Brunswick or the freshman dorms where you have to go and knock on everyone’s door.” 

However, the social atmosphere dissuades some students from living in Coles as well.

“It seems a bit too chaotic and hectic for me. I need a quiet space,” said Bintou Kunjo ’15, who lives on School Street. “I think it’s party central.”

While the senior seminars of the 1960s are long gone, classes are still taught at the top floor of the Tower. Visiting Assistant Professor of English Morten Hansen has chosen the classroom in each of his two semesters at Bowdoin.

“The view provides a pretty backdrop and counterpoint to discussions and lectures without being a distraction,” he wrote in an email to the Orient. “My sense is that most students like having classes up there overlooking the campus and the surrounding area.”

Many residents appreciate the building’s social life considerably more than its architecture, however. 

“I didn’t love it at first, because it felt quite institutional,” said Garner. “When I walk into my home, I don’t want to see cement walls and lots of doors.”

“It’s definitely as comfortable and home-y as you make it, but you have to put in a good amount of effort to make it look nice on the inside,” wrote Hallie Bates ’15 in an email to the Orient. 

Despite reservations among students about the building itself, the Tower’s status as a central location for seniors seems to be having a resurgence. 

In Fall 2006, 22 percent of the apartments in the Tower were occupied by quads of all seniors. This past fall, that number had risen to 70 percent. 

Associate Director of Housing Operations Lisa Rendall said that it is typically one of the first housing options to fill up in the lottery, along with Harpswell Apartments and the quads in Chamberlain Hall.