'Going green' has become one of the most popular catch phrases of 21st-century jargon, but what does it really mean? Magazines and newspapers around the country are filled with tons of "easy tips" on how to reduce your carbon footprint and live a more environmentally friendly life. Companies and organizations like Starbucks, Patagonia, Ikea, Nike, Hewlett-Packard, Yahoo, UPS, and MTV (not to mention our very own Bowdoin College) have already taken steps towards more environmentally friendly practices and have learned that it can save them quite a lot of money. Said the executive director of the Environmental Defense Fund, David Yarnold, "going green" "can create competitive advantage" and "strengthen the bottom line."